Why use a sales funnel for your online business?

A sales funnel is a great way to increase your conversion rates and make more money. Online businesses with sales funnels will generate far more revenue than those without. In this blog post, I am going to share the benefits of having a sales funnel in your business as well as how you can set up one on your website for free. So if you want to find out what a sales funnel is and how it can help you make more money, read on!

What is a sales funnel?

A sales funnel is a series of things that will help you sell your product. It is made up of different steps and people will take them in order to buy the things that you are selling.

A sales funnel can be a high overview of a low-priced product to a higher-priced product or service, which you guide them through in a time period that can last 1 week or years even.

Another example which this blog is about only takes a matter of minutes before the next product is offered. You can have a sales page for one of your products. Then on the checkout, there is often another product available which users simply have to tick to get. That’s called an order bump.

Once they bought your first product, you have options to show an upsell, only available once they purchased the first product. This order bump should be an improvement on the main product. Also, it’s possible to add a downsell, a lower-priced second option to buy, in case someone did not opt-in for the upsell. Once they went through your complete funnel, they will land on a thank you page with a summary of the things they bought.

Why should you use a sales funnel for your online business?

When a sale is made, the buyer becomes an even better prospect because they have committed to buying something from you beforehand. This makes them much more likely to purchase other things in the future, for example right after that first payment.

In general, it’s harder to attract new leads, than to sell another product to someone who already knows and likes you. That is why a funnel can be worth a lot to a business.

How to create and implement your own sales funnel?

First of all, you need to come up with one or more products or services for your business that all relate to each other. For example, someone who just bought an Instagram grid layout, will probably not be interested in a book about gardening. However, they might be interested in a hashtag strategy for Instagram.

Once you know your products, it’s time to put them up for sale. You can use a tool like ClickFunnels or Leadpages, but you can also create a funnel on your own WordPress page. All have different advantages over the other.

Why it’s important to track conversions

It’s important to track your conversions because it gives you a lot of information about what people are interested in and how they find their way through your sales funnel. It will also help you know which products or services need more marketing, so that can be changed accordingly.

In the end, tracking conversions is very important for understanding which parts of your funnel do and do not work.

A sales funnel can be a great asset

The sales funnel is a proven, yet often-overlooked strategy for businesses of all sizes. I hope this blog inspired you to think about a sales funnel for your business and how to start making more money more easily.

If you want a sales funnel, plan a call with me to discuss your options! I would love to help you make your funnel a reality, even if you don’t get tech or don’t have the time to set it up yourself!