Melanze and Sales Funnels; all you need to know to get your funnel up and running!
I love sales funnels. Of course because they are ultimate money machines if done right, but I love them especially from a technical perspective. That’s simply the developer in me ;).
In short, a sales funnel is a funnel in the sense that it guides someone through different offers you have. With every step, you will have fewer people who buy the add-on. Even though fewer and fewer buy, the average sale value you get from 1 client does go up. This means with the same amount of leads you generate more money. As someone like me who is not great at marketing and generating loads of leads, this is like magic!
Now, most of you know you can create these with sales funnels with ClickFunnels and such, but I like to create them on WordPress websites. I love the fact that it’s really your own and there is not one company that can simply take it down if 1 day you decide not to or can’t pay your monthly fee. When I invest, I want to be able to keep it for as long as I want, no matter what.
What is a basic sales funnel?
Everybody will have a different idea of what’s in a minimum funnel as you can start at different points in the process. Some will say it starts with the freebie, and while that can be true, I generally say it starts with the first sales opportunity.
The first page then would be a sales page. This is just your general sales page as you see them often on the internet. It’s one offer, with a long copy which explains the problem someone is having, how their life could be if the problem is solved, and how your offer is gonna make that happen. And of course, a buy button.
Once they click buy, there is a checkout page, the second page in the funnel. To make sure a visitor really fills out all the details and presses buy, it’s important to have a short description again of what they are buying and if you have, some reviews from others. This can take away some of the doubts that might arise during filling out all the details.
Once the buy button is pressed they end up at the final page, the thank-you page. This of course gives an overview of what they’ve just bought, but also a message that’s more clear on what they just bought and what they can expect. It could be some text, but also a video to make it more personal. This extra information helps them to mentally have confidence in the purchase they just did and take away chances of buyers remorse.
How can I extend my funnel?
You can do so much to make a funnel work for you even more :).
The first simple thing you can do is have an order bump. This is what you see quite often. It would mean that on the checkout page, you offer them something extra. They can simply tick a box to add it to their cart with your initial offer. Often this is less expensive than the main offer, but not always.
Another option you have is to add upsells and downsells. This means once they bought this first product, they are not directly guided to your thank you page, but to another offer. Often the second offer is higher priced than the first one. Someone already trusted you enough to buy, so are more likely to buy a more expensive offer from you. To have a high rate of clients to buy this second product, it’s best to have it solve the same problem as the first does, but in a better way. This could also replace the first offer you did if you’d want. Let’s say instead of 1 call with you, they can buy 3 calls but at a discounted rate. This would replace that first offer. It could also simply be an add-on without replacing the initial offer.
If someone chooses not to buy this upsell, you could show them a downsell. It’s not quite as expensive as the upsell or maybe even the first product, but it will still make it easier for them to solve their initial problem. You can add as many upsells and downsells if you like, although you don’t want to annoy your customers with too many pages of course.
You could also add a freebie upfront. Simply have them fill out their email address, and on the thank-you for subscribing page, you would be showing your first paid offer. After this initial offer you can again add as many up- and downsells as you like.
What about stats?
Once the fun of setting up your funnel is done and you started to get visitors to your funnel, you can start improving based on the numbers. When you use a good tool, it will give you statistics on what percentage of visitors actually buy and where they cut off. Best is always to start at the front. Is your initial sales page converting at a good rate? Once you’ve improved that enough, you can start looking at if your upsells are the right ones, or if you simply need to change your messaging. You can also switch around your up- and downsells to see if that improves your average sales price.
Okay, I’m convinced, what do I need?
To get started with your funnel, you will of course need products, services or courses to sell. Maybe you already have a product suite that would be perfect for a funnel, or you could come up with new offers.
Once you know which products you want to offer, you will need copy for all of your pages. Your first sale page will often have the longest copy and explain most about the problem you are solving. That doesn’t mean the other copy is less important, there will only probably be less ‘convincing’.
To make your funnel stand out, you also want to think of branding. If it fits in your current business model, you can us the branding you already have to design the pages. If not, you have to think of who your client is, and what branding fits them and your products.
To finish it off, you will need images. Of course you need images that reflect your product, even if they are virtual, but also to create an eye-pleasing pages overall.
Okay, I got it, what now!
Why on your own site, and not on ClickFunnels? Well, if the fact that on your own website you really OWN your funnel, it’s also a lot cheaper. ClickFunnels is $97 a month for the cheapest tier. CartFlows and Beaver Builder together however, are around $300 a year. And worst case, if you don’t pay the fee for whatever reason (low cash month? Credit card expired?), it will still be there on your website taking orders, while ClickFunnels would immediately shut down, leaving you with nothing.
Don’t have a WordPress website or WooCommerce installed? Then we will first need to take care of that. Your complete website could simply be your funnel if you don’t need any other pages. However, if you ever decide you need that changed, that’s an easy update.
What do I or my VA need to do?
All you need to do once you provided your copy, branding wishes and images, is to set up an email automation funnel. If you already use WooCommerce, it’s probably already connected to your email list. You will simply need to add an automation to send an email with all the details they will need to get started which depends on your offer.
You could also choose to have a sequence for when the user did not finish the buying process but did fill out the email address. this is totally optional of course, but can be done with WooCommerce Abandoned Cart.
How long will this take?
When you book your spot with me, you will choose a date for me to actually set up the tech side. I will need your copy 3 days in advance and you will receive a design for your primary sales page from me 2 days in advance. You can give any feedback on this, which I will incorporate during the build. Depending on how many upsells and downsells you have, the build and test will take 1 or 2 days. These days you and I will be in contact a lot to make sure it actually works as you wanted it to!