What is A/B testing and when do you want to do it?

You have your sales funnel set up, sending loads of traffic, and now, you are waiting for the sales to come through, yippie! But have you done all you can? Is it working as well for you as it could be? Do you know?

Normally what happens…

A lot of business owners set up their funnel keep sending traffic and don’t think much of it afterwards. This means that they don’t know if what they have set up is working well. If all the effort they have put in, the money they spent on ads is generating a nice ROI. As long as the ad spent is lower than the income it generates they are happy. But wouldn’t you want the ROI be as big as possible?

What A/B testing does…

If you are keen on making the best ROI you can with your funnel, A/B testing is yur friend. It’s also known as split testing and simply means you split your audience in 2 or 3 groups and send them all to a different page. Once some traffic has gone through your funnel, you will start to notice a few things. Number one, not all versions will have the same conversion rate. Some will do better and some will do worse. With this A/B testing, you can see what changes give you the best ROI on your ad spent.

Some ideas for A/B testing…

There are many things you can test to see if it improves your conversion. One of the most interesting things is to test out your copy. Change some headings, maybe change the description of the problem, or change how you explain your offer. Changes in copy can help the page visitor feel like you understand them and you can help them with their problem. If they don’t feel you can help them, they won’t buy. Even if you know you can!

Another thing to test is design. This could be changing up the color of the buttons, but also making a page simpler with less bells on it. You could also see if adding some more space between text, are font size makes a difference.

Traffic, traffic, traffic…

Now, to get an idea of which works better you will need to send a good amount of traffic through your funnel. Often this is done by running ads on Facebook, Instagram, LinkedIn or even Google to name a few. Without significant traffic you won’t have reliable data to show your conversion rates. An average conversion rate for a sales page is often around x%. If only 10 people see your page this would mean probably no one will have bought and showing a statistic of 0%. You will need at LEAST 100 visitors to each version to get a sort of realistic idea of conversion, but preferably more.

The dollars attached…

Coming back to what this is all about, making money online. What can do a conversion increase of 2% for your results? Let’s say you started at a conversion rate of 2% and get 500 visitors to your sales page which offers a course of €97. With the 2% conversion, this means you will have 2% * 500 = 10 buyers, who all buy your product at €97, generating a revenue of €970.

Now, let’s say you could up your conversion to 4%. This means out of those 500 visitors, there will be 20 buyers. All those 20 buy your €97 product, which means you have a revenue of €1.940. You wouldn’t have put in more into ads, which means your ROI just doubled. Especially if you know you will be sending traffic to this funnel for a longer time, this can get very interesting…

Do you want to improve your ROI on your sales funnel? Book a call with me and let’s make sure you get the most out of your ad spent!